Funnels, surveys, forms

One platform for all types of dialogs

One of the advantages of the NovuDialog platform is that it allows you to build and maintain all different types of dialogs in one platform. The platform can be used to build and maintain:

  • Sales funnels
  • Online surveys
  • Enquiry forms
  • Feedback forms
  • Lead forms
  • Request forms
  • Contact forms
  • Chatbots
  • and more

Sales funnels

Organizations use a sales funnel to sell their products or services. A sales funnel is a multi-step dialog in which users provide data, select and/or compare products and buy products. If a dialog user alters data, the price of the product or service can be recalculated.
You can also add step-dependency to a sales funnel, which means that the next step a user gets to see depends on the data the user provides.
The insurance and telecom industry are examples of industries in which sales funnels are often used.


The NovuDialog platform can also be used to build and maintain surveys. The platform especially suits organizations who need complex surveys or a large number of surveys. Research agencies often need a lot of (complex) surveys.

Other webforms

Next to sales funnels and online surveys, there are many more types of webforms that can be created in the NovuDialog platform. Government and semi-government are examples of industries that often need a large quantity of different types of webforms. Examples of webforms that these organizations often use are inquiry forms, request forms, contact forms and feedback forms.

Een voorbeeld van een online survey Een voorbeeld van een sales funnel formulier